With the Soul Business Roadmap as our guide, we embark on this small journey together. The role I play depends on what a specific client needs: brainstorming partner, coach, soundboard, constructive critic, explainer of tech, … And on top of that, always guardian of the process so the desired result will be reached.
A number of clients also hire me for the first part of the tagline: reconnect with the Soul of their company.
Especially when your company has been around for several years, it is a meaningful exercise to check whether it is still OK in the core.
Changes always have an impact. It doesn’t matter if they were perceived as positive, neutral or negative.
Think for example of personal development of the owner(s), coming and going of employees, change of focus regarding target audiences or topics, a new logo, change of office, different brands, …
I also give conscious attention to what is going on in the undercurrent.
And if the conclusion is that something needs to be addressed, then blind spots can be made visible, limiting beliefs can be transformed or (un)conscious blocks can be healed.