Nowadays there are lots of possibilities to attract more customers, increase visibility and gain authority status. In other words, to become a lighthouse. The only problem is that there are so many of them that it is overwhelming.
Do or don’t you need to use newsletters, mailings, webinars, social media, blogs, podcasts, video and ads? Do the owner or experts need to write a book, speak at trade conventions, go to networking gatherings, have a booth at fairs, or organize in-house events?
The answer is that it depends. Factors are a.o. target audience (B4B, B4C, B4E), price, kind of product/service (short or long program, one-off; consulting, training, coaching, product or combination) and of course the own liking (for example, if nobody likes to write, there are plenty of other opportunities).
However, usually mixing all the available options lead to a far from optimized approach that costs lots of energy, time and money.
And often not to new customers.
We happily show you how to change this and be successful using our Customer Acquisition Pathway in a free one-on-one online session.
What’s in it for us?
If it is clear that you need help with one or more of the steps, we are here to support you.
If you can do all the steps yourself, that’s great. Then we hope that you talk about us to other consulting, training & software companies who do need our support. In that way we can keep putting our marketing budget into these free sessions instead of ads.
So, go ahead and contact us to book your free session.