Presentations – Experiences – Workshops

Topics

• The Soul Business Roadmap: Roadmap for Trainers, Coaches & Consultants to Attract More Top Clients and Larger Projects.
• The Power of Networking
• What’s your Sticky Story (Elevator Pitch 3.0)
• Seven Ways to Find New Customers using LinkedIn
• How to Turn Your LinkedIn Profile into a Lead Generator (to attract new customers or candidates)
• Employee Advocacy: Everybody Is An Ambassador
• Create your Lead Magnet and 100 Titles for Articles in Just One Day
• Everlasting Referrals: How To Find The Right Referral Partners
• Organisational Constellations: The Short Cut to the Root of Conflicts and the Pointer to the Future

Networking Experiences

• Be Generous Game
• Network Auction
• Business Speed Dating
• Networking Round Tables

The Soul Business Roadmap

Roadmap for Trainers, Coaches & Consultants to Attract More Top Clients and Larger Projects

Many trainers, coaches and consultants struggle to have a consistent flow of ideal clients.

They wonder whether they need to use newsletters, mailings, webinars, social media, blogs, podcasts, video and ads. Or whether the owner or experts need to write a book, speak at trade conventions, go to networking gatherings, have a booth at fairs, or organize in-house events.

Especially for those companies the Soul Business Roadmap is designed. It shows step by step how to reach the desired number of top clients, what the (hidden) obstacles are and how to overcome them.

And for most of them the best news is that they DON’T need to use newsletters, mailings, webinars, social media, blogs, podcasts, video, ads, a book, presentations, events or a booth at fairs!

The Power of Networking

Networking is part of business life. We do it at every event: conferences, fairs, drinks and other business gatherings. Still many people have a hard time when they are networking. To assist them, first the 3 most important networking principles will be explained. Then some hands-on tips will be shared regarding the 5 steps of networking: preparation, making contact, continuing the conversation, ending the conversation and following up.

Remark: this session can be combined with the “What’s Your Sticky Story” presentation or a networking experience like the “Be Generous Game” or “Network Auction”.

What’s your Sticky Story (Elevator Pitch 3.0)?

The largest drama at conventions, mixers and other business events are the Elevator Pitches: the pushy sales talk of 30 seconds. Both for the one is doing it as for the listener these are often awkward moments. However, there is another way! By using a Sticky Story the focus remains on both presenting your company AND building the relationship. The beauty of this approach is that the other person probably will become an ambassador instead of someone who tries to get rid of you as soon as he can!

Remark: this session can be combined with a Business Speed Dating session to immediately practice the Sticky Stories.

Seven Ways to Find New Customers using LinkedIn

LinkedIn is the largest business network in the world. But do you use it to the fullest? Besides presenting yourself with a personal and company profile, there are several ways to proactively find new customers (so you don’t have to wait for them to contact you). In this session you will be shown the seven best ways to find new customers using LinkedIn plus the best way to get an introduction (using the Magic Mail).

How to Turn Your LinkedIn Profile into a Lead Generator

(to attract new customers or candidates)

Most professionals now have a LinkedIn Profile. However, most of them don’t use the full potential regarding personal and company branding. And even less use it as a lead generation tool. The first to have an optimized profile should be the sales and recruiting team. They have direct contact with prospects and candidates. What most organizations don’t think of, is that every employee is an ambassador. Most of them are willing to support the organization via their LinkedIn profile, even if it’s just in a passive way. The only problem is that they don’t know how.

In this session we start with showing the bigger picture using the LinkedIn Strategy Matrix for Organizations. Then we use the LinkedIn Profile Matrix to show that not every profile is the same (for example: C-level, sales, recruiting, marketing and accounting play a different role and hence should have a different approach of their LinkedIn Profile). Then the top 20 tips to create an attractive profile are shared. To finish the session there is a step by step explanation to turn every LinkedIn profile into a lead generator to attract new customers or new employees.

Create your Lead Magnet and 100 Titles for Articles in Just One Day

Content marketing is hot.

Sharing valuable content attracts prospects and keeps customers.

But why do most organizations not have a lead magnet or when they have one: why doesn’t it lead to enough conversions?

And why do even more companies have a hard time

1. Having sufficient ideas regarding topics for articles?
2. Writing articles that inspire their target audience?

The answer is that they build their marketing funnel (or hourglass) in the wrong way.

Despite the fact that the marketing process entails that a stranger via e.g. social media is directed towards articles which invite to download a lead magnet (and become a customer afterwards), the creation process is the other way around!

In other words: when you flip the funnel, creating an attractive lead magnet and articles that inspire your target audience becomes easy.

In this one day workshop we follow this reverse process to end with at least one lead magnet and 100 titles for articles.

Everlasting Referrals: How To Find The Right Referral Partners

One of the best ways to attract new customers is word-of-mouth. The good news is that you can stimulate this in order to have it happen much more! In this session we first look at what a perfect customer looks like for your company, then we make a list of who has already access to them, next you will be shown a few ways how to get in touch with them using LinkedIn and finally how to set up a successful referral meeting. By the way: you only have to do this with a few people or companies to create a continuous flow of new customers.

Employee Advocacy: Everybody Is An Ambassador

Every co-worker is a de facto ambassador of the company.

However, most of the time we don’t give attention to this fact. We also see that the right tools and approach are not available to make it very easy for them to take on this role.

Before this session those tools are set up and the approach is aligned with the rest of the marketing or employer branding strategy with the marketing/communications/recruiting team.

In the session we then show how everybody can make a valuable contribution to increase the visibility of the company both online and offline.

The consequence is that both prospects and candidates are attracted easily and without any extra costs.

Organisational Constellations: The Short Cut to the Root of Conflicts and the Pointer to the Future (only offline)

Do you recognize this situation? Despite many initiatives your company still is confronted with the same issues: real succes is still not achieved, high absenteeism, customers who don’t pay their invoices (in time), etc. Then the cause might be at a deeper level: the (subconscious) undercurrent. Systemic work or constellations are an excellent way to discover these deeper patterns. It is also a very useful tool to quickly check different scenarios for the future like new brands or products, pricing, who to hire, mergers, etc.

Networking Experiences (Online and Offline)

Be Generous Game

People like to help each other. So why doesn’t that happen more often? Because they don’t know what other people are looking for, because many people don’t make their request clear enough so other people understand it and because we often are too modest (especially introverted people) to take action ourselves. In the Be Generous Game all these topics are covered: after an introduction about how to make your request as clear as possible, ambassadors will visit other groups to collect as many answers to the request of their VIP.

Remark: enough space is needed and chairs that can be moved. After the first part round groups of 5 chairs are created with minimum 1 meter between them.

Alternative: “Network Auction” if the group is smaller than 60 participants and the chairs can’t be moved or when there is not enough space.

Remark: can be combined with the presentation “The Power of Networking”.

Network Auction

Every time people come together a huge potential of ideas and solutions becomes available. However, most of the time we don’t know what other people are looking for and they don’t know how they can help us. After an introduction with tips how to formulate questions and requests so responses will be optimal, they are auctioned. However, not to a highest bid, since the aim is to receive help from as many people as possible.

Remark: can be combined with the presentation “The Power of Networking”.

Alternative: “Be Generous Game”, if you like action: people run through the room (following certain guidelines) to find ideas and solutions for each other.

Business Speed Dating

Speed dating, not to find a new life partner, but to get to know each other better business wise. First there is an introduction with both the most commonly made mistakes and tips and guidelines to make the most out of the available time.

Remark: this can be combined with the presentation “What’s Your Sticky Story?” for an even better result.

Alternative: “Networking Round Tables” when you prefer groups of more than 2 people.

Networking Round Tables

Often there is no real focus on networking at events. The result? The extraverts get/claim all the attention and the introverts are in a corner. With Networking Round Tables this is solved by allocating the same time to everybody and by sharing some do’s and don’ts upfront.

Remark: this can be combined with the presentation “What’s Your Sticky Story?” for an even better result.

Alternative: “Business Speed Dating” if you prefer focused one-to-one conversations.

Contact us if you want to hire Jan as a speaker for your event or to deliver a workshop for your company.