Webinar The Top Client Acquisition Pathway

I shared recently that the new e-book The Top Client Acquisition Pathway is available.

It contains a roadmap for training, consulting and software firms to attract more top clients and larger projects without cold calling, social media posts or other actions that drain energy.

However, not everybody likes to read.

That’s why I have decided to organize a webinar to share the most important insights from the e-book.

The e-book and the webinar are a response to the frustrations of owners of training, consulting and software companies who haven’t succeeded (yet) in reaching the next level.

The reason is that attracting larger projects and more top clients requires a different approach.

We have gathered all the different building blocks and brought them together in the Top Client Acquisition Pathway.

And since our revenue model is not selling this knowledge, but assisting our clients in creating their unique implementation of it, we gladly share the insights freely.


I will share some highlights of the Top Client Acquisition Pathway during the webinar.

These are a few of the topics I will cover:

  • The three most important misconceptions regarding marketing actions to top clients.
  • Four often overlooked characteristics of top clients.
  • Why most companies scare top clients away and sabotage word-of-mouth, without being aware of it.
  • The missing link in selling larger projects.
  • Why social media posts, ads and blog posts often don’t bring the desired results and what you can do instead.
  • A clear step-by-step approach to attract new clients: the Top Client Acquisition Pathway.


You can register at no cost for one of these sessions:

  • Dutch: Monday January 17, 2022 20:00-21:30 (Brussels Time, CEST)
  • English: Wednesday January 19, 2022 20:00-21:30 (Brussels Time, CEST)

I’m looking forward to seeing you in one of the sessions!