
The session I have facilitated the most in my career is the one about the personal LinkedIn profile.
Nevertheless, I see that most owners and sales reps of training, consulting and software companies haven’t filled it out properly.
Meaning: they haven’t optimized their profile to attract clients.
Even more, usually their profiles even scare prospects away.
To change that, I will provide tips and solutions in a webinar titled “How to Create an Attractive LinkedIn Profile.”
Content
These are a few of the topics I will cover:
- What is the Social Selling Index and which role your profile plays in it?
- Why there is no such thing as a fixed template to optimize a LinkedIn Profile.
- The LinkedIn Profile Matrix: 13 different situations that determine what (not) to write in your profile.
- Why the headline is crucial and most people (unconsciously) ruin it.
- When to use “creator mode” and when not.
- How to get more than 120 characters in your headline.
- How to use markup like bold or italic, or symbols, in your profile.
- How LinkedIn’s tool to ask for recommendations can backfire. And what to do instead.
- Why not to use the “open to work” badge.
- What to expect from the “services” page.
- The difference between a blue and golden icon in someone’s profile.
I will also show how to turn your LinkedIn Profile into a lead generator to attract more clients.
Registration
You can register at no cost for one of these sessions:
- Register for the English session: Tuesday April 5, 2022 20:00-21:00 (Brussels Time, CEST)
- Register for the Dutch session: Wednesday April 6, 2022 12:00-13:00 (Brussels Time, CEST)
I’m looking forward to seeing you in one of the sessions!
Jan