The session I have facilitated the most in my career is the one about the personal LinkedIn profile.

Nevertheless, I see that most owners and sales reps of training, consulting and software companies haven’t filled it out properly.

Meaning: they haven’t optimized their profile to attract clients.

Even more, usually their profiles even scare prospects away.

To change that, I will provide tips and solutions in a webinar titled “How to Create an Attractive LinkedIn Profile.”


These are a few of the topics I will cover:

  • What is the Social Selling Index and which role your profile plays in it?
  • Why there is no such thing as a fixed template to optimize a LinkedIn Profile.
  • The LinkedIn Profile Matrix: 13 different situations that determine what (not) to write in your profile.
  • Why the headline is crucial and most people (unconsciously) ruin it.
  • When to use “creator mode” and when not.
  • How to get more than 120 characters in your headline.
  • How to use markup like bold or italic, or symbols, in your profile.
  • How LinkedIn’s tool to ask for recommendations can backfire. And what to do instead.
  • Why not to use the “open to work” badge.
  • What to expect from the “services” page.
  • The difference between a blue and golden icon in someone’s profile.

I will also show how to turn your LinkedIn Profile into a lead generator to attract more clients.


You can register at no cost for one of these sessions:

I’m looking forward to seeing you in one of the sessions!