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Webinar The Client Acquisition Pathway

In the past months I was frequently asked: “Can you explain your approach to attract new clients to me as I can’t force myself to read your e-book?”

That’s why I have decided to organize a no cost webinar about it.

My approach is born out of these complaints of consulting, training and software companies:

  • “It takes a lot of time and energy to find new clients.”
  • “We need a lot of clients, because we are only granted small projects (while we are able to do larger ones, but clients don’t order them).”
  • “We have large highs and lows: sometimes we have too many clients and other moments the pipeline is empty. Both are very stressful.”
  • “I’m an expert and I rather want to deal with the content than with the sales process.”
  • “Being an introvert it’s not easy to approach prospects. I certainly don’t want to be pushy.”

To solve these complaints, I have created the Client Acquisition Pathway.

I explain how it works during the webinar.

These are a few of the topics I will cover:

  • The 5 most important blind spots in sales and marketing that cause potential clients to not say “no”, but also not say “yes”. (This means they don’t become a client, while you are expecting them to do so).
  • Why social media posts often don’t provide the expected results and what to about it.
  • How to easily create a lead magnet, even if nobody in the company has any experience.
  • The 3 most important missing parts on websites to attract new clients.
  • A solid step-by-step approach that generates more trust with prospects on the one hand and larger projects on the other.