The Top Client Acquisition Pathway

Roadmap for Training, Consulting & Software Firms to Attract More Top Clients and Larger Projects

The Top Client Acquisition Pathway was born as an answer to the following statements of CEO’s and owners of training, consulting and software companies who wanted to take their company to the next level, but didn’t succeed in it:

“Our expertise and solutions have grown over the years, but we don’t succeed in charging higher fees.”

“I spend a lot of time to build thought leadership via blog posts, social media posts, podcasts, speaking at events and giving interviews. But we don’t get a lot of new prospects, let alone top clients out of it. And to be honest, lots of time I have writer’s block and my energy is drained.”

“We need a substantial revenue to pay the team. Since I feel responsible, lots of my time goes to marketing and sales. The result is that I don’t have enough time to work on new concepts or ideas.”

“If I’m really honest, half of the time I work on automatic pilot. I don’t get the energy anymore from the entry-level clients, but I need to do the work to pay the bills.”

“We run ads (sometimes with an agency), but not many good leads come out of it.”

A Structured Approach to Quickly Get Results and Avoid Pitfalls

Working at the next level means doing larger projects for top clients.

However, most training, consulting & software firms unknowingly scare their top clients away or don’t provide them with enough confidence that they are capable of doing larger projects.

When we noticed this, we designed the Top Client Acquisition Pathway to help our clients solve this issue.

The Top Client Acquisition Pathway is a roadmap for training, consulting & software firms to attract larger projects for top clients without spending lots of time on marketing, social media or having to hire extra sales staff.

Since our revenue model is not in the knowledge of the model, but in assisting companies in the implementation of it, we gladly share our approach with other companies than just our clients.

If you are interested, you can discover it in this free e-book.

Why Do So Many Companies Fail to Attract Top Clients and Large Projects?

These are a few reasons:

  • The traditional approach of marketing and communication doesn’t work for top clients. Top clients require a different approach.
  • The presentation of their solution is not giving enough confidence that they are able to do larger projects. They are considered as a supplier instead of a partner.
  • Their website and LinkedIn presence doesn’t speak to top clients, ruling them out as a reliable partner for larger projects.

The worst thing is that most companies don’t see that this is going on. These are blind spots for them.

Our Role in Attracting Top Clients and Large Projects

What we do with our clients to turn this situation around, is:

  • Help them discover their blind spots.
  • Provide them with a structured approach to attract top clients and large projects that is adapted to the specific situation of their company.
  • Remove the current bottlenecks.
  • Translate together with them their communication into what appeals to their top clients.
  • Show them where to find those top clients and how to approach them.

After working with us, they have a structure and an approach that they can use for years to come to attract top clients and large projects.

Does Your Company Attract or Repel Top Clients?

Some companies ask themselves after reading the explanation above: “Are we really scaring top clients away?”

That’s a good question. And often one that is difficult to answer because of these blind spots. You don’t see what you don’t see.

In other words, it is usually hard to detect this yourself.

That’s why we have created the Top Client Attraction Scan.

In that scan we analyze a company’s website, blog posts, personal LinkedIn profiles, company LinkedIn profile, personal LinkedIn posts, company LinkedIn posts and lead magnets to detect if they attract or repel top clients.

Then we send our findings in a report and set up a Zoom or Teams call to discuss the results and share some quick wins.

So, if you are interested in knowing to which degree your company is currently attracting or repelling top clients, you can order a Top Client Attraction Scan.

By the way, for some companies, this low-threshold approach is also an excellent way to feel if there is a click both on the content and the human side before they decide to work with us.

However, if you are already aware of your blind spots and want to have a conversation of how we might help your company attract more top clients or larger projects, contact us to explore the best approach.