The Client Acquisition Pathway

Roadmap for Training, Consulting & Software Firms to Attract More Clients

The Client Acquisition Pathway was born as an answer to the following statements of CEO’s and owners of training, consulting and software companies:

“It takes a lot of time and energy to find new clients.”

“Prospects do show interest, but don’t ask for a proposal or don’t sign it.”

“Prospects keep postponing the decision to work with us.”

“We feel often like stalkers because there is no clear “yes” or “no” and hence we keep following up, while we don’t want to be pushy.”

“We need a lot of clients, because we are only granted small projects (while we are able to do larger ones, but clients don’t order them).

“We have large highs and lows: sometimes we have too many clients and other moments the pipeline is empty. Both are very stressful.”

“I’m an expert and I’d rather deal with the content than with the sales process.”

“We make a lot of proposals that don’t turn into projects.”

“We jump on anything that moves: we accept every potential client who shows interest. The consequence is often that we can’t make a good estimation of the time investment causing us to even lose money on projects.”

The Client Acquisition Pathway is a roadmap for training, consulting & software companies to solve these complaints and attract more clients in a simple and powerful way.

This is quite the opposite of the current approach of most of those companies.

This approach has usually grown out of the different methods and tools they have encountered during the years: blogs, social media posts, YouTube channel, e-book, newsletters, podcasts, networking events, own webinars or events, …

However, usually mixing all the available options leads to a far from optimized approach that costs lots of energy, time and money.

And often not to new clients.

We happily show you how to change this and be successful using our Client Acquisition Pathway in a free one-on-one online session.

What’s in it for us?

If it is clear that your company needs help with one or more of the steps, we can be hired to support you.

If you can do all the steps yourself, that’s great. Then we hope that you talk about us to other consulting, training & software companies who do need our support. In that way we can keep putting our marketing budget into these free sessions instead of ads, social media campaigns or other actions.

So, go ahead and contact us to book your free session.

Or read the free e-book first.

(Are you afraid that this session will be a sales pitch or a waste of your time? Then read the experience of other people who have booked a Discovery Session in the past).