LinkedIn has been the leading professional platform for years. It is an excellent place to find and attract customers, candidates, partners, suppliers, media contacts, a new job, expertise and much more.
However, many people don’t know how to put it to use. Hence this LinkedIn Success Training.
We use the LinkedIn for Success Pathway to implement a LinkedIn strategy and successfully reach your business goals.
To be really successful, all 9 steps from phase 1, 2 and 3 need to be taken. Phase 4 (Expand) is not absolutely necessary, but it gives an extra boost.
However, most people and organizations only take three of those steps: create a personal profile, create a company profile and write & react.
But even then, they usually only use a fraction of what is possible (almost nobody turns their profile in an automatic lead generator), get frustrated about the low amount of views on their posts (because they don’t how the algorithm works) or don’t use LinkedIn in a way that is appealing to their target audience (potential customers, candidates or others).
The good news is that you can be very successful only using the free account. That’s why the bulk of the time and content of this training is dedicated to what you can accomplish with a free account.
Of course, the premium subscriptions give you extra options, otherwise they wouldn’t exist. That’s why you will also learn which extra opportunities they bring and how they can benefit you.
The 12 steps of the LinkedIn Success Pathway are divided over 6 modules of each 1 – 2 hours.