Sometimes you feel something is off or that information is missing, but rationally you can’t put your finger on it.
- Why do customers drop out?
- Is it the right time for a new brand, a new logo, a new target audience or a new country?
- Is the price right?
- Why are there so many conflicts in the team lately or with customers, suppliers or partners?
- Is it a good idea to work with subsidies or not?
Or there is no time or budget for an extensive market survey.
Then constellations (or systemic work) can give an extra insight in what is going on in the undercurrent. This information can be added to what is already available from reports or experiences to come to a holistic insight.