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Lighthouse Marketing for Innovative Consulting & Training Agencies

We support consulting and training agencies that want to reach more people with their unique service or inspiring message.

Nowadays there are lots of possibilities to increase visibility, attract more customers and gain authority status. In other words, to become a lighthouse. The only problem is that there are so many of them that it is overwhelming.

Do of don’t you need to use newsletters, mailings, webinars, social media, blogs, podcasts, video and ads? Do the owner or experts need to write a book, speak at trade conventions, go to networking gatherings, have a booth at fairs, or organize in-house events?

The answer is that it depends. Factors are a.o. target audience (B4B, B4C, B4E), price, kind of product/service (short or long program, one-off; consulting, training, coaching, product or combination) and of course the own liking (for example, if nobody likes to write, there are plenty of other opportunities).

It is about finding the right mix for your own company, not what the latest hype dictates.

 

Contact us for a free strategy session to find out which direction is best for your organization.